RF
Shock Top Campaign
Designed by Rebecca Farmer A newspaper ad created in order to emphasize on the slogan "break free from normal", illustrating a visual connection through a bottle of Shock Top shattering into pieces illuminating the sense of change from an ordinarily placed item.
Created by Allison Cranfill A strong visual concept in order to portray the brands image by putting significance on the idea of living life to the fullest, an idealized way of living through the eyes of a younger targeted market.
Created by Rebecca Farmer
Developed by Rebecca Farmer A seasonal ad that portrays the brands image in a humorous way depicting a variety of different flavored beer suited for each holiday or season.
Designed by Jesse Mackorell A billboard ad developed to link Shock Tops diverse selection of beers and flavors to correspond with the different seasons. A great way to showcase the different types of beers offered by Shock Top along with displaying a versatile brand image.
Created by Allison Taylor
Ray Ban Campaign
Grandfather Vineyard & Winery Marketing Campaign
Designed by Rebecca Farmer
Designed by Rebecca Farmer
Designed by Rebecca Farmer
Designed by Rebecca Farmer
Designed by Sarah Robb
Designed by Sarah Robb
Developed by Rebecca Farmer

Conceptualized the Ray Ban's slogan "NEVER HIDE" to emphasize the brands identity within a new market. Produced captivating print material such as newspaper, magazine and outdoor advertising to reflect trends within the new target market related to art and music.
Collaborated with a team to develop a new ad campaign for Shock Top beer to build a new target market and increase brand identity.
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- ​As Creative Director I skillfully led the direction of the overall campaign as well as designed numerous print material and graphics.
Collaborated with a team to build a recognizable brand image for Grandfather Vineyard & Winery by designing, implementing, and expanding on the company's previous advertising material.

- As Production Manager I skillfully directed the production of diverse collateral marketing materials. Produced numerous newspaper and magazine advertisements and finalized all creative ads to fit within printing requirements.